CMIGreen Green Traveler Survey Report a Fascinating Read
- by crv.staff
- 01.03.10
- 1:00 PM UTC
- Filed in Costa Rica
Source: greenlodgingnews.com
Author: Glenn Hasek
I highly recommend reviewing the recently released 147-page CMIGreen First Green Traveler Survey Report (see link to report at end of column). It was produced by San Francisco-based Community Marketing, Inc. and is based on a 2009 survey of 4,109 adults throughout the United States. The study focuses exclusively on the 1,736 respondents who consider themselves to be “extremely” or “very” eco-conscious and who took at least one overnight vacation in the past year. What separates this survey from the many others that I have seen over the last couple of years is the quality of the questions asked and the volume of participants included.
The report includes some very interesting findings. For example, if you believe your company is doing a great job branding itself as green, you may want to think again. When asked which hotel brand, airline, cruise line or destination had done the best job of presenting itself as environmentally friendly, few respondents were able to name any. Only one brand seemed to have a clear, green identity: Costa Rica.
Related posts:
- Jet Luxury Resorts Goes Green in Costa Rica Source: Hotels Costarica In yet another addition to its rapidly...
- Costa Rica still ends up in top half of index of competition Source: AM Costarica A new survey indicates that Switzerland, rather...
Like this article? Get more articles like this - Subscribe Now
